Quarterly Objectives
Q1 – Complete business health diagnostic + deliver 90-day prioritized action plan; define core value pillars and ideal customer profile.
Q2 – Fully map and optimize customer journey (identify & remove top 3 friction points); establish baseline KPIs and simple monthly tracking dashboard.
Q3 – Refine strategic positioning and messaging framework; launch first high-impact growth experiment (e.g., lead magnet, pricing test, or channel test).
Q4 – Review Year-1 results, lock in repeatable systems, and hand off a clear 12-month roadmap for the next phase.